Dawaat-e-ishq & Mary Kom avoid box office clash
The Chopra sisters were initially set to fight it out at the box office with Dawaat-e-ishq and Mary Kom. The release date of both the movies was 5th September, 2014.
But now Daawat-e-ishq will release on 19th September as per YRF’s new marketing strategy which needs time to be executed.
We don’t know whether it’s indeed a marketing strategy or a conscious decision to avoid a clash. Priyanka Chopra’s Mary Kom has created a lot of buzz amongst the audience and you never know it might just walk on the paths of Bhaag Milkha Bhaag.
So by pushing the release date, Yash Raj has indeed made a wise choice.